Alcohol & Advertising: Same Time, Same Zoom, Different Drinks.
Weekly drinks via Zoom to openly discuss Pay Per Click (PPC) marketing challenges while laughing. Born from the private PPC Slack community, PPC Club 83. We take ourselves very seriously.
What Happens in an A&A stays in an A&A. Here’s what we can share:
- Serious PPC & agencies issues, discussed bluntly and directly… and with a smile.
- Weekly topics planned in advanced, with each week alternating between a technical theme (ie, Performance Max) and a soft theme (ie, dealing with difficult clients).
- First 10 minutes are always silly and fun intros so everyone can meet everyone else – in a different way each week.
- Drink in hand! Participants have the option as to whether the drink is alcoholic, coffee, tea, soda, or another beverage of their choice.
- Everything discussed is fully confidential.
- Guest speakers (experts on that week’s topic) often invited to lead the conversation.
- Very detailed meeting notes shared for all members of PPC Club 83. As well as a screenshot: Pic or it didn’t happen! Meeting notes exclude all sensitive and private information shared.
- 15 – 50 people join on average: small enough for intimacy, big enough to meet people with different perspectives.
- Every Thursday at 8pm London time = 4pm Buenos Aires time = 3pm New York time = noon LA time. Except for major holidays. Always via Zoom.
- All members encouraged to come as little or as often as they like; a few people come every week, a few quarterly. No pressure; the weekly nature is meant to make it informal, comfortable and low-stakes.
- All participants are encouraged to have their own unique style when they join. One of our belovèd members often joins shirtless from a beach with a martini or other drink in hand!
